Article

2025 is the year of RWAs: Real Women Assets leading web3

2025 is the year of RWAs: Real Women Assets leading web3

Article

2025 is the year of RWAs: Real Women Assets leading web3

The future of Web3 isn’t just about Real-World Assets (RWAs), it’s about Real Women Assets leading the charge. In an industry often dominated by men, female founders, builders, and thought leaders are shaping the next wave of crypto innovation, proving that Web3 thrives on diversity. And the numbers back it up with recent reports from Gemini, BCG, and Binance showing that over 30% of crypto holders are women, with some estimates reaching as high as 39%. 

Whether they’re revolutionizing DeFi, pioneering NFT projects, or driving blockchain adoption in underserved communities, these powerhouse women are pushing the boundaries of what’s possible. 

As we enter 2025, it’s time to amplify their voices, invest in their ideas, and support the next generation of women ready to redefine the future of finance. Here are 50 incredible women in Web3 you need to know and why their impact is only just beginning.

Women to watch in web3 for 2025

Caitlin Long

A Wall Street veteran turned blockchain advocate, Caitlin is the founder of Custodia Bank, pioneering crypto-friendly banking solutions that bridge the gap between traditional finance and digital assets.

Cathie Wood

Founder of ARK Invest, Cathie is a bold futurist betting big on disruptive technologies like blockchain and cryptocurrencies, reshaping investment strategies for the digital age.

Colby Mugrabi

Founder of Mmerch, Colby is merging blockchain technology with couture fashion, redefining digital ownership and luxury experiences in Web3.

Elizabeth Stark

As co-founder and CEO of Lightning Labs, Elizabeth is at the forefront of scaling blockchain transactions, making Bitcoin payments faster and more accessible globally.

Kathleen Breitman

Co-founder of Tezos, Kathleen is driving the development of a self-amending blockchain platform that enhances security and scalability in decentralized systems.

Meltem Demirors

Chief Strategy Officer at CoinShares, Meltem is a key player in digital asset investment, shaping how institutional investors engage with the crypto economy.

Aya Miyaguchi

Executive Director of the Ethereum Foundation, Aya plays a crucial role in fostering Ethereum’s global ecosystem and ensuring the network’s continuous growth.

Camila Russo

Founder of The Defiant, Camila is a leading voice in DeFi journalism, providing deep insights into the latest trends and innovations in decentralized finance.

Kavita Gupta

As the Founding Managing Partner of ConsenSys Ventures, Kavita is dedicated to supporting blockchain entrepreneurs and accelerating groundbreaking projects.

Lisa Loud

A fintech leader and CEO of Secret Network, Lisa is empowering businesses to leverage blockchain through innovative strategies that drive mainstream adoption.

Lisa Loud 

Jillian Godsil

A trailblazing journalist and blockchain advocate, Jillian amplifies the voices of women in crypto and drives education in the space.

Jillian Godsil

Gracy Chen

Managing Director of Bitget, Gracy is steering one of the world’s leading crypto exchanges with a focus on community-driven and secure trading.

Saro McKenna

Co-founder of Alien Worlds, Saro is shaping the play-to-earn gaming revolution and creating vibrant decentralized metaverses.

Saro McKenna

Mariana de la Roche

A blockchain policy expert at the IOTA Foundation, Mariana is a force for ethical innovation, driving sustainability in Web3.

Mariana de la Roche

Laura Shin

A journalist and host of the Unchained podcast, Laura is a prominent voice in blockchain education, making complex crypto topics accessible to all.

Sandy Carter

A powerhouse at Unstoppable Domains, Sandy is pushing the boundaries of Web3 identity with NFT-based domains and blockchain accessibility.

Sandy Carter

Perianne Boring

Founder and President of the Chamber of Digital Commerce, Perianne is advocating for policies that support blockchain innovation and adoption.

Natalia Ameline

Co-founder of Crypto Chicks, a global non-profit organization dedicated to educating and empowering women in blockchain and Web3. She is also an advocate for financial literacy and decentralized technologies, helping to bridge the gender gap in the crypto space.

Elena Sinelnikova

A blockchain entrepreneur and the Decentralization Coordinator at the Metis Foundation, where she focuses on building scalable, decentralized governance solutions. She is also the co-founder of Crypto Chicks and has been instrumental in fostering Web3 education and development worldwide.

Ioana Surpateanu

Ioana Surpateanu is a strategic thinker and influential figure in the realm of digital currencies, serving as a Non-Executive Director at CryptoUK.

Haley Lowy

At Singularity, Haley Lowy combines AI and blockchain expertise to drive forward cutting-edge innovations in decentralized systems.

Crypto Megan

A vibrant voice in the crypto space, Crypto Megan leverages her platform to demystify blockchain concepts and inspire adoption worldwide.

Crypto Megan

Wendy O

A leading crypto influencer, Wendy O educates her audience on blockchain trends, investment strategies, and industry updates through accessible content.

Bay Backner

A visionary in blockchain and art, Bay Backner leverages Web3 technology to drive creative collaboration and innovation within the decentralized ecosystem.

Bay Backner

Zara Zamani

An investor and token creator, Zara Zamani combines financial expertise with blockchain innovation, advancing the crypto investment landscape and token economy.

Zara Zamani

Nikita Sachdev

Known as the Luna PR Girl, Nikita Sachdev is a prominent figure in crypto PR and marketing, amplifying the global reach of blockchain initiatives.

Nikita Sachdev

Ann Brody

A champion of Web3 privacy, Ann Brody advocates for decentralized solutions that protect user data and empower individuals in the digital economy.

Irina Karagyuar

A leader in the Polkadot ecosystem, Irina is driving adoption and innovation through community building and strategic partnerships.

Oolie AI

Known for her work with AI and blockchain, Oolie AI explores creative intersections between crypto, art, and cultural commentary, empowering women in Web3. Human of AIwithDaddyissues

Maggie Love

Founder of SheFi, Maggie is dedicated to educating and empowering women to participate in DeFi and blockchain technology.

Maggie Love

Cynthia Lummis

Cynthia Lummis is a U.S. Senator representing Wyoming and a prominent advocate for Bitcoin and blockchain technology. She has been instrumental in promoting regulatory frameworks that support innovation in the cryptocurrency space.

Chrissy Hill

A leader at Parity Technologies, Chrissy works to advance blockchain infrastructure, particularly within the Polkadot ecosystem.

Sheila Warren

Sheila Warren served as the inaugural CEO of the Crypto Council for Innovation (CCI), where she played a pivotal role in shaping global crypto policy. She stepped down in January 2025 but continues to contribute as Senior Global Policy Advisor.

Danny Wolf Brown

A forward-thinking innovator, CSO of Upland, Danny contributes to blockchain’s growth by integrating technology with strategic market solutions.

Amanda Wick

A legal and compliance expert, Amanda has been instrumental in setting responsible blockchain regulations and standards.

Sandra Helou

Founder of Metaminds, Sandra is a strong advocate for blockchain education and mentorship, empowering the next generation of crypto leaders.

Achia Nila

Software engineer and technology innovator with over 15 years of hands-on experience in product development, project management, and digital transformation.

Korby Hayre

Founder of House of Block, Korby is a key figure in fostering global blockchain collaboration and advancing industry education.

Korby Hayre

Bridget Greenwood

Creator of Bigger Pie, Bridget supports women entrepreneurs and professionals in crypto, promoting inclusivity and gender diversity.

Charu Sethi

President of Unique Network, Charu is expanding blockchain’s capabilities in gaming and NFT ecosystems, creating unique user experiences.

Lisa Gibbons

A strategic communications consultant and Founder of the Metaverse Tourism Association. A passionate entrepreneur and co-founder of the first Irish Pub in the Web3 Metaverse.

Ani Alexander

A storyteller and blockchain advocate, Ani excels at bridging the gap between crypto innovation and mainstream understanding through impactful narratives.

Yasmina Kazitani

A blockchain enthusiast and consultant known for her work in the Web3 Gaming and Metaverse space. She has been involved in various projects that bridge traditional industries with blockchain technology.

Yasmina Kazitani

Kim Currier

Kim Currier is the Head of Marketing at Decentraland, a leading decentralized Metaverse platform. She has been instrumental in forging strategic partnerships and driving marketing initiatives to expand Decentraland's global presence.

Zoe Meckbach

An advocate for privacy and decentralization, Zoe contributes to the success of Phala Network, advancing secure data storage on blockchain.

Zoe Meckbach

Nadja Bester

Co-founder of AdLunam, Nadja blends storytelling with crypto marketing, helping projects connect with audiences and scale effectively.

Lindsay Aamodt

A dynamic voice in crypto, Lindsay uses her marketing expertise to promote blockchain adoption and empower decentralized communities.

Helen Disney

Founder and CEO of Unblocked, an education and events platform and marketing agency for crypto and blockchain companies. Helen is a thought leader advocating for central bank digital currencies and blockchain’s role in economic policy.

Natalie Brunell

A journalist and Bitcoin educator, Natalie simplifies blockchain concepts, advocating for financial freedom through crypto.

Thessy Mehrain

Co-founder of Liquality, Thessy Mehrain has been creating innovative digital solutions for more than 15 years across several domains.

This list is just the beginning—Web3 needs more real women assets leading the way. The future of finance is decentralized, and women are essential to making it more inclusive, innovative, and impactful.

BLOGS AND ARTICLES

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